Key factors to be considered to implement a good link building strategy

13 August 2021 Veruska Ortega
Key factors to be considered to implement a good link building strategy

The importance of link building in SEO is directly related to domain authority. In order for your website to enjoy an increase in rankings, an SEO provider like must consider these factors when carrying out a link building strategy.


Analysis of your link profile

It is essential to know where you are starting from, your Page Authority (PA) and Domain Authority (DA). From this point, the specialist will make an analysis to know which aspects should be improved.


Study of the competition

Detecting those competitors in the Scandinavian market that have good organic visibility and selecting those whose link profile allows them to have good authority, will provide the necessary indications to know which are the main websites to contact to get a backlink.


Selection of domains to get quality links

One of the most important points when opting for a link building strategy is to get links from websites with good domain authority and that deal with similar topics to your website. 


Insert links manually and progressively

At a time when Black Hat techniques were widespread, current link building strategies are based on manual and progressive link building.  


Distinguish between follow & no-follow links

The “no-follow” links are those that point to our website without Google crawling them, while the “follow” links are the ones that will help positioning, since the website from which they link, will transfer us a part of its PageRank, and, therefore, we will gain greater domain authority.


Web traffic stats

Boosting the growth of your brand or website in the SERPs is possible thanks to the different organic strategies of SEO On-Page, SEO content writing, and SEO Off-Page. Opting for a link building strategy requires time, organisation and a specialist in the market you are competing in. Not only to determine which external links are best for your website but also to position yourself above the competition.

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